Namiko Health Drinks
With an existing brand and it's message, we redesigned the entire website, introducing new styling and a fresh feel, all while ensuring the user experience remains straightforward and navigation simple.
Challenge
The owner of the company wanted to liven up his brand by transforming the old site into a new one. Although the old site was fully functional, it lacked warmth, color, user-friendly functionality, and images.
Results
The redesigned site now boasts a clean, clutter-free navigation, enhancing user experience by simplifying access to essential pages.
We've added more detailed information about the brand and its products, giving potential clients a better understanding before they commit to a purchase.
Additionally, the content has been streamlined for easier reading with less lengthy text, employing a scannable format where key points are highlighted and bolded. The list of stores has also been simplified, making it easier to locate.
Process
Planning & Strategy: We conducted comprehensive market research on health drinks, extending our analysis beyond direct competitors to draw inspiration from various sectors.
Structure: Utilizing insights from our research and client requirements, we crafted a tailored website structure, identifying essential pages and elements.
Design: We began with low-fidelity wireframes to conceptualize the site's layout and navigation. These were iteratively refined with user feedback, culminating in the creation of a detailed, high-fidelity prototype.
Development & Delivery: In the final phase, we brought the design to life, focusing on responsive design, using necessary apps, and making last-minute adjustments for a seamless user experience.
Conclusion
The Namiko Drinks Site redesign effectively tackled usability issues, creating a more intuitive and user-friendly experience. The enhanced UX/UI design not only improved the site's aesthetic appeal but also introduced a warmer, more navigable interface, leading to greater user satisfaction.