YouTube Thumbnails
The aim was to create conversion-oriented, engaging thumbnails for videos, focusing on increasing the views and traction they generate.
Challenge
Individual channels required high-converting thumbnails to attract an audience and boost viewership. Some channels were started from scratch with their thumbnails.
Results
The channels began establishing their presence on YouTube, aiding in their growth and self-promotion along with their content.
The enhanced thumbnails resulted in an increase of over >60,000 views across all channels.
Channel views
Subscribers increase
Process
Planning & Strategy: Research and planning were done in accordance with high-performing channels and their thumbnails, researching different channels in that niche.
Structure: With the current resources available, a very basic and broad visualization of the final thumbnail was created.
Design: The thumbnail design was the most comprehensive phase of the process, where multiple variations were crafted to facilitate A/B/C testing. The focus was on using clear imagery, bold visuals, high contrast, and saturated colors as primary elements, complemented by simple, large text.
Development & Delivery: Nearing the end, extra tweaks were done before handing the thumbnails off to the channel.
Conclusion
The channels were established with significant growth in key metrics like video views, subscriber count, and watch time.